Born from fire and elegance, we craft wearable legends — designed by mad hearts, shaped by masterful hands.
Our muse? Love. Untamed, unapologetic, eternal.
Our mission? To empower women artisans, revive forgotten crafts, and honor the Earth through a farm-to-closet vision.
Welcome to The Mad & Beautiful.
Debut Collection: In the mood for love.
The Cafuné Coat.
Cafuné – a Brazilian Portuguese word meaning “the act of tenderly running fingers through a loved one’s hair” – gives this piece its name and its soul. True to its namesake, the coat envelops you with gentle warmth and intimacy, as if you were being lovingly embraced.
When you drape it over your shoulders, may you feel the inspiration behind its creation:
Love, courage, and a touch of rebellion.
love. passion. style. elegance. heritage. reciprocity. and celebration of artisans and their traditional craft.
Handmade Luxury.
Weaving tradition into Contemporary life.
paying tribute to the creators and locales of origin, as well as to LOVE.
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